Understanding The Influencer Marketplace
The concept of an influencer marketplace is simpler than it seems at first glance. The easiest way to think of it is by breaking it down into its parts: influencer, and marketplace. Once you’ve firmly established both of those, you can put them together to fully understand what an influencer marketplace is.
By now we all know what an influencer is. Someone who creates and curates content online to grow their following and gain an active audience. Gaming influencers occupy a niche area of the influencer market in their creation of gaming montages, highlight reels, and streams on Twitch and Youtube. At SYFT.GG, these gamer influencers hold center stage as influencers with a unique skill set for brands to work with.
To bring in the marketplace part of the definition, in this case, you can think of a marketplace as the place you go to find whatever it is you’re looking for. If it were a shopping center, it would be like an outdoor market with lots of vendors, so that you could find whatever you were looking for. It also provides lots of options for sellers to set their own prices and showcase what they do best compared to everyone else in the marketplace.
When you bring both of these concepts together, you get a full understanding of what a gaming influencer marketplace is and how it functions. An influencer marketplace is a digital version of that market filled with vendors. In this online marketplace, gaming influencers promote their services and set their own value. Brands can access the marketplace and search for the influencers they want to work with.
What It Means For Brands
For brands searching to work with gaming influencers, the influencer marketplace is the best way to reach gamers directly. There’s no sifting through the muck of finding streamers and content creators who you hope are interested in working with you, only to be shot down. Any influencer on the marketplace is there because they want to be.
The main work that you, as the brand representative, need to do is just choose gaming influencers that you want to work with, and that are in your price range, and get to chatting with them directly through the marketplace. You can search for influencers by name, or by what their niche online is. Either way you search, you’re tapping into a market of influencers who reach a specific and very dedicated audience. Gamers connect with their following
The best thing for brands is that the marketplace is open for influencers of all calibers. If you’re looking to hire some big names, they’re on there. If, however, you’re looking to get a bunch of micro influencers, you can reach out to them as well. The influencer marketplace truly has everything you could ever need in terms of influencers to work with.
Bringing In The Gamers
On the gamer influencer side of things, the marketplace gives you an opportunity to set yourself at your own value, and accept nothing less. The concept of being an influencer is, at its heart, all about empowerment in self employment. That empowerment can be hard to come by in traditional influencer work, because you’re often at the mercy of what brands are willing to pay.
The SYFT.GG influencer marketplace gives the power back to you as an influencer. You can set your own prices and advertise your services as you want them to be seen by brands. You can seek out campaigns to work on that mesh well with your gaming presence, and open up a dialogue with your followers about campaigns that you’re proud to be working on
You can also offer specific things that you can deliver to brands. Whether it’s a number of likes, or an increase of followers, or a certain quota of videos made, you can offer specific services and deliverables so that brands know exactly what they can expect.
Is Everyone’s Space
The SYFT.GG influencer marketplace opens up the world of influencer marketing in a way that it hasn’t been seen before. With the open plan of the marketplace, there’s no more hassle of playing DM tag to try and find an influencer to work with, or find a brand to work from the influencer side.
SYFT.GG empowers gamers to build their careers in gaming, and it gives brands an opportunity to work directly with gamers to reach a truly engaged audience. Whether you’re a brand or a gaming influencer, start your SYFT.GG adventure, sign up today.