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How are Gamers Monetizing Content?

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Play Games and Get Paid

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Playing video games is extremely popular in the modern age, with millions of players spending countless hours honing their skills, sharpening their aim, or simply relaxing and escaping from the stress of daily life.

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There are few better feelings than immersing yourself into a world where rules don’t matter, or they bend to your will. Mastering a game may seem pointless to some, but to the avid gamer it can be a point of immense personal pride; and with today’s entertainment revolution, it can be a very good way to make a living as well.

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The Old Way

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There has always been a stigma against the gaming community. Many critics view it as an unproductive, brain-melting waste of time. Naturally, one of the ways that society measures success in any field is the ability to make money. In the past, there were not many ways to turn your video game prowess into cold hard cash, which perpetuated the idea that gamers are lazy. Usually, in order to profit, one would have to compete in tournaments for prize money; but, unfortunately, those tournaments were few and far between. Thefirst official gamingcompetition on record was held at Stanford University in 1972, with gamers playing Spacewar.

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Though this was a big step in the world of professional gaming, the grand prize was just a year-long subscription to Rolling Stone magazine, not exactly a good way to put food on the table. It wasn’t until the turn of the century that professional eSports began to pick up steam and become even slightly profitable. There were only 10 gaming tournaments held worldwide in 2000; that number increased to about 260 by 2010, with one of the tournaments in between (FUN Technologies Worldwide Webgames Championship in 2006) having a$1 million first place prize.Still, gaming could not be considered a lucrative career at this point, unless you were one of the very top players in the world.

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The New Wave

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Thanks to the popularity and accessibility of the internet, there are now so many ways to monetize your gaming lifestyle. If you are wondering how to get started, SYFT.GG has ideas for you. One of the oldest and most well-known platforms for gaming influencers is YouTube. According to YouTube’s official blog, by the end of 2020 the site had amassed over 40 million unique gaming channels whether creators decide to stream live content or post regularly, the app has had a huge impact on how gamers make a living. Because revenue is based on views and not subscribers, even smaller channels have the chance to see a massive payday if one of their videos goes viral. This platform favors long-form content, because watch time is a large factor in earning potential. TikTok is another growing platform for gamers to draw interest to their content, with short-form gaming montages designed to captivate audiences quickly and effectively.

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Instagram is very similar to TikTok in this way, and both are essential social media marketing tools for gamers to connect to their current fans and gather new ones. For example, an entertaining PUBG streamer may post a well-edited clip on Instagram where he or she wipes out a whole squad with just two grenades. The post will probably contain a link to a YouTube video with a title like “Winning a Chicken Dinner Using Only Throwables!” Anyone who’s interested in the clip can easily follow the link and watch the whole video. This is just one example of how a gamer can use multiple platforms to grow their influence (and their pockets), with social media being a vital part of the strategy. SYFT.GG makes it easy to consolidate those efforts in their influencer marketplace.

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Besides video game related clips and content, many top gamers have also ventured into the world of lifestyle vlogging, or simply showing off their personality on social media. No one spends their whole life behind a screen, there are other hobbies to enjoy, and fans love to see that side of their favorite gamers. Staying active on Facebook, Twitter, and Snapchat is a great way that gamers have fostered close relationships with their audiences. It is easier to view these people as friends and not just content creators when their personal lives are on display. This is just as important as cranking out content on a regular basis, if not more. Top gamers, more and more, are turning into social media influencers.

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Already a Pro?

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There’s a good chance that many of you reading this are professional eSports competitors. Or perhaps you are established on YouTube or Twitch, with a loyal audience, but are looking for new ways to monetize your content. SYFT.GG is a marketplace for people like you. You may not know it, but your influence is a hot commodity in today’s economy. Your name and following may be enough to make some companies fork out hundreds or even thousands of dollars for a brand deal.

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In 2020, digital ad revenue in the eSports space reached a
total of $196 million.That indicates a huge market for your services, and SYFT.GG makes it easy to connect with those brands that want to pay you the big bucks. This marketplace is also a great way to boost your gaming montages to the next level by connecting you to artists with unique musical accompaniments for your epic clips.

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SYFT.GG is made for gamers by gamers to streamline your social media marketing endeavors. Monetizing your career as a gaming influencer is easier in this marketplace, sign up to today to get started!

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