Social media has emerged as a powerful tool in the way that people communicate and has become an integral part of our lives. Social media marketing first began with publishing, where businesses shared content on social media to generate traffic and sales on their websites. However, the way we do marketing today has transformed immensely.
Bridging the Gap
The ease of access provided by social media platforms such as YouTube, Facebook, Instagram and of-late, even TikTok, has not only bridged the gap between creators and users, but given creators new opportunities to establish their businesses and online presence. With over 2 billion people on the Internet, at least 53% of individuals who are active on social media sites are following a brand. That makes social media marketing an irreplaceable force in promoting a product or service.
Social Media Marketing With Gamers
In social media and real-life social circles, gaming has completely taken over the world. Platforms such as YouTube, Instagram and TikTok have become major sources for fans to watch gaming content. In recent times, we have seen independent artists and major record labels team up with gamers to collaborate on creative content.
By adding up-and-coming music tracks to gaming montages, gamers and musicians are creating a seamless viewing as well as listening experience. Understanding the nuances of social media is a crucial step towards thriving online. For instance, YouTube is the preferred digital video platform for 90% of people in the US. It is also a major platform for gamers to make money on, along with TikTok and Instagram. More than 1 billion hours of video material are consumed on YouTube every day and 70% of YouTube watch time has been recorded on mobile devices.
To top that, the platform has over 40 million active gaming channels and, globally, there were over 100 billion hours of gaming content watched on YouTube. All you need is the right strategy, and you’ll be able to capitalize using that massive audience in no time. TikTok is also growing rapidly, with gamers using the short-form video format to focus on the game’s biggest moments, the players, and informing followers about the games they love or hate. It’s pretty much the same for Instagram.
Gamers are creating intriguing new social media content by posting “Let’s plays”, game walk-throughs, montages that flaunt their best skills, reaction videos, and spoofs to entertain followers. Some tips adopted by gaming influencers are using the right hashtags, engaging with leading gaming brands to draw their attention, doing live streams, hosting giveaways and contests, and keeping up with trends. They’re representing their personal brand in every inch of the content they post, and are carefully crafting content authentic to their persona. They’re true to themselves and set goals for the content they share, whether it means editing a thumbnail in a certain way or speaking their mind in a video. Most new gaming influencers adopt similar strategies.