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Social Media Marketing With Gamers

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Social media has emerged as a powerful tool in the way that people communicate and has become an integral part of our lives. Social media marketing first began with publishing, where businesses shared content on social media to generate traffic and sales on their websites. However, the way we do marketing today has transformed immensely.

Bridging the Gap

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The ease of access provided by social media platforms such as YouTube, Facebook, Instagram and of-late, even TikTok, has not only bridged the gap between creators and users, but given creators new opportunities to establish their businesses and online presence. With over 2 billion people on the Internet, at least 53% of individuals who are active on social media sites are following a brand. That makes social media marketing an irreplaceable force in promoting a product or service.

Social Media Marketing With Gamers

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In social media and real-life social circles, gaming has completely taken over the world. Platforms such as YouTube, Instagram and TikTok have become major sources for fans to watch gaming content. In recent times, we have seen independent artists and major record labels team up with gamers to collaborate on creative content.

By adding up-and-coming music tracks to gaming montages, gamers and musicians are creating a seamless viewing as well as listening experience. Understanding the nuances of social media is a crucial step towards thriving online. For instance, YouTube is the preferred digital video platform for 90% of people in the US. It is also a major platform for gamers to make money on, along with TikTok and Instagram. More than 1 billion hours of video material are consumed on YouTube every day and 70% of YouTube watch time has been recorded on mobile devices.

To top that, the platform has over 40 million active gaming channels and, globally, there were over 100 billion hours of gaming content watched on YouTube. All you need is the right strategy, and you’ll be able to capitalize using that massive audience in no time. TikTok is also growing rapidly, with gamers using the short-form video format to focus on the game’s biggest moments, the players, and informing followers about the games they love or hate. It’s pretty much the same for Instagram.

Gamers are creating intriguing new social media content by posting “Let’s plays”, game walk-throughs, montages that flaunt their best skills, reaction videos, and spoofs to entertain followers. Some tips adopted by gaming influencers are using the right hashtags, engaging with leading gaming brands to draw their attention, doing live streams, hosting giveaways and contests, and keeping up with trends. They’re representing their personal brand in every inch of the content they post, and are carefully crafting content authentic to their persona. They’re true to themselves and set goals for the content they share, whether it means editing a thumbnail in a certain way or speaking their mind in a video. Most new gaming influencers adopt similar strategies.

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Gaming And Music

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For record labels and musicians, social media marketing is a necessary component of music promotion. If you’re still discovering the value of social media marketing, it’s time to buckle down and involve it in everything you do to grow your brand through working online and with gaming influencers. To get your music heard by a growing niche demographic, social media marketing campaigns with gaming influencers is the way to go. You can find the latest viral creators to start a gaming social media campaign of your own on SYFT.GG, an influencer marketplace for gamers by gamers!

Social media marketing is the key that will help artists reach a wider variety of potential new listeners. Musicians can go live on YouTube or Instagram and engage in a face-to- face conversation with their followers, and truly connect with fans.

They can also host meet-and-greets or interact with them via live virtual concerts, participate in charity events, and share music covers from their fans. There’s much to do in order to build a real, emotional connection between musicians and their fans. There’s a wide audience to be discovered in the intersection of gaming influencers and musicians. Record labels that partner with gamers are in a prime position to get their artists’ music out to a loyal audience base. There are many ways to do this, and artists should know they’ll have to adopt strategies far different than the usual posting of photoshoot pictures. Lately, more and more musicians are teaming up with top gamers
and tapping into influencer marketplaces to collaborate on new content. Esport montages have become more popular than ever and artists like Travis Scott, Marshmello, Drake, Lil NasX have all stepped into the successful world of gaming to promote their music.

For instance, Lil Nas X’s “Old Town Road” was discovered after it went viral on TikTok. A YouTube user also added a montage of footage from the video game Red Dead Redemption 2 to the song, which has over a million views on the platform. Marshmello hosted a live concert in the game Fortnite , with a record 10.7 million people joining in. Drake promoted his album Scorpion while streaming with world-famous gamer Ninja. The two managed to smash a Twitch record for most concurrent views for an individual and managed to bring together more than 600,000 people to watch them play Fortnite live at one time. The potential is real and endless!

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Gaming Influencer Marketplace

If social media marketing seems tedious to you, there are gaming influencer marketplaces to look into. To put it simply, online influencer marketplaces are virtual databases of influencers who are looking for brands to collaborate with. SYFT.GG is a marketplace for gamers, musicians, and record labels to seamlessly work together in the social media marketing space. Gamers sign up as influencers via SYFT.GG, while record labels sign up for an account so their social media campaigns can be streamlined. The daunting task of searching for potential influencers and negotiating with them disappears, thanks to this efficient tool!

It connects labels and musicians with gamers and content creators directly, through an app that eases every step of the collaboration process. SYFT.GG is the marketplace you want to be a part of as you navigate the world of social media marketing. All the tools you need are simply a click away!

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